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In a world where the competition for search engine dominance is fierce, achieving and keeping a high Google PR (Page Rank) is of the utmost importance. PR is an indicator of your site’s placement in search queries; how high you come up on a given Google search. Achieving a high PR is not something that happens overnight. The algorithms used to determine PR change on a regular basis and are secret and proprietary.
There are things that anyone can do to increase PR. Writing content (blog posts) of at least 100 words per post on a regular basis is one of the best ways to increase your PR. Using keywords in your post, words that relate to your post and your business, is another way to improve your PR. These are two simple tools in that often used SEO acronym that can help you to increase your PR; there are many SEO tools that should be used. Once you have achieved a respectable PR, you want to do what you can to maintain it.
One of the best tools in helping to maintain your PR is the Robots Meta. The Robots Meta plugin is active on all R & D Art websites. This excellent plugin prevents PR bleed. You may be wondering, what is PR bleed? PR bleed occurs when all the pages connected to your website are left as ‘index,follow.’ The problem with leaving all your pages as ‘index,follow’ is that your PR from your main site is bleeding into other pages and sites. For example, you may have noticed that sometimes a person’s profile page or login page may have a PR. Most of the Google juice that is creating this PR is from the bleeding of your main page. In essence your pages, which are what a profile page, login page, and any other page that is not your main page is considered, are using your main page’s PR to increase their own PR. This should sound similar to linking and backlinking, which is beneficial, except that this bleeding is internal and is not beneficial. Linking is good, bleeding is not. To prevent PR bleed use the Robots Meta tool to allow you to decide how your PR is concentrated and used on your website.
If you use the Robots Meta plugin,then when you are finished writing your post or creating a page, but before publishing it, look to the far right just below the categories tab and you will see the Robots Meta tab. This tab has four options with the default being ‘index,follow.’ For the blog posts you write this is the option you want to select. What this means is that Google will index your post and your links and will create follow tags. This is the most permissive of the settings which allows your PR to bleed onto your links, this creates quality internal and external links in your post. The second option is used quite often when you are creating pages, a bio page for example. While you want the page to be indexed in Google you don’t necessarily want it to be leeching the PR from your main site. The third option is the ‘noindex,follow’ which does not allow a particular page to be indexed by Google but does create quality internal and external links. And the last option is ‘noindex,nofollow’ which basically creates a page that is only accessed by a direct method. This direct method may be by clicking on a menu tab on your website or a link you provide. These pages are not searchable and do not provide links.
In conclusion, I would highly recommend utilizing this feature. You work hard to generate and keep a good PR. This is an easy way to concentrate your PR on your main site. Stop the bleed, use Robots Meta.
One of the best things aside from the versatility of a WordPress website is the ability for visitors to do virtually everything without ever leaving your site. This eliminates the need for the back arrow on your browser. This also allows you to have numerous tabs or windows open at once for ease of movement between those tabs or windows. *Let me clarify: tabs are multiple sites opened in a single browser window while windows are opened in their own browser window*
To make pictures or text that you are linking within the body of a post open in a new window rather than directing a visitor away from your site there is a simple but important step that you must remember when creating the link. To link pictures you must select the image by clicking on it. You are then able to insert the link by using the For text, you highlight the text you wish to link and then click on the to attach a link. NOW FOR THE STEP THAT MAKES YOUR LINK OPEN IN A NEW WINDOW! When you click on the link icon a window will open in the middle of your page. This window is where you put your link’s URL. This is also where you can make your link open in a new window. Directly under where you put the link’s URL is the ‘Target’ field. This field has a dropdown arrow that allows you to make your link open in the same window or in a new window. Select ‘Open Link In A New Window’, hit insert, and you are done. Now your link will open in a new window.
I am a big proponent of Facebook. I use it all the time for both business and personal reasons. With commitment to the different blogsites/websites that I maintain, it is important that I maximize the productive benefit of my online efforts.
To this end I have been using the share this tool or button . Do not misunderstand, I think this is a great tool for sharing your posts across many different platforms. I have been using this as opposed to an RSS feed because not everything I write I want fed to every network or platform I belong to. The people who come to view one of my photo posts might not have any interest in my local restaurant review. For this reason I selectively share some but not all posts. So back to the share this tool.
I noticed something interesting the other day when I had used this tool to post to my Facebook wall. The way that Facebook has integrated the share this tool makes it appear that when your article, posted on your Facebook wall using the share this tool, is clicked the visitor is taken to you to your actual blog or the site where the article actually appears. This is not the case. As you can see from the four images below there is a definite and important difference. The first image utilized the share this tool and the second two images used a direct link.
In the direct link (see image below) that I posted on Facebook, when the reader clicks on the link they go to my post’s actual location. If they choose to comment on the post, they actually comment on the post and not on my Facebook wall. This important difference is a big deal because a visitor to my Facebook page who is interested in the article and clicks on it becomes a visitor to my website and is counted in my site’s statistics, otherwise my website’s stats might be kept artificially low. Another very important thing is that when a visitor comments on the post from the Facebook page it goes on your wall whereas a comment on the post’s actual location goes into the comment section of that post.
I am writing this post because I know a lot of people use the share this tool and in many applications it is a very good tool. I in fact intend to continue using it for many applications other than Facebook.